Using social media to promote your event can act as an efficient way for you to connect with attendees from anywhere in the world.
Social media is one of the most interactive and cost-effective tools to promote your event. Sites such as Facebook and Twitter have the potential to reach out to a large number of attendees.
Platforms like Pinterest and Flickr might also be right for you for promote your event on. And don’t forget video on platforms like YouTube.
Here is a run-down of some of the best platforms that you can use to promote your event and the reasons why they are so valuable:
Small businesses with blogs generate 126% more leads. (Social Media Today) Blogging on your website will show readers that you’re more than just a business. It will allow readers to see your festival in a more personal way. Blogging can show character and allow readers to get a feel for the personalities working behind your event.
Blogging creates fresh content on your website
Blogging is a great way to create fresh content for your site and will help to attract traffic. Writing posts in areas of interest to your readers will help build a following of regular readers for your website. If you have advertisers on your site, blogging will help raise the number of clicks on adverts and will allow you to increase the amount of money you can charge for advertising on your site. Regular blog posts will also help with search engine optimisation.
Check out WikiHow’s guide to keeping fresh content on your blog.
Readers will be able to subscribe to and share your blog posts
You should choose a unique topic to write a blog post on with the idea that every reader will want to pass it on. Writing share-worthy content is a great method of pull-advertising; you write the blog, readers do the rest (Brick Marketing). Writing blog entries that appeal to your target market is a great way to get your name out there and show potential attendees that you understand their interests; this can reassure them that your event is a suitable event for them.
Build a community around your event
A Facebook page should be set-up for your event and relevant information posted regularly. Creating a group surrounding your event will prove to be an effective way for you to build a local community. Flexibility and focusing on the details are key essential to building customers (HooteSuite).
Provide information to attendees
Use your event’s Facebook page to highlight important information on your event. Some information might include location of the event, price of tickets or entry fee, the schedule of the event and a link to your website.
Create publicity through photo and video sharing
Everyone loves to see themselves in a video or photo. Photos and videos get more attention and help your message stand out in News Feed (Facebook).
You can also generate publicity from the people who attended your event and those who follow them on various social media channels through them sharing your video or photos. Anyone who is a friend of someone you tagged can see the photo and will hopefully want to learn more about your event.
Make use of real-time tweeting
Sending tweets out to your followers can keep everyone updated on what’s happening, as it is happening. Twitter is a great tool for keeping people connected with your event and allows you to promote it in real-time.
Find out what people are saying by using hashtags
Hashtags make it easy to track tweets and see what others are saying about your event on social media platforms. Use a designated keyword or phrase that is relevant to your event and encourage fans to use it (Small Business Trends)
YouTube, Flickr and Pinterest
Be visual, get exposure!
Include videos and photos of before, during and after your event and upload them to YouTube, Flickr and Pinterest for added exposure.