An event blog is one of the most valuable marketing tools you have at your disposal. Creating a blog for your event gives your company character, personalises your brand, and encourages customer loyalty and interactivity.
Event blogging is an effective easy-to-use platform for connecting with and sharing relevant information with customers and is the first step in branding your event.
Blogging should be a vital part of your event marketing strategy as it helps keep you connected with attendees and makes connecting with potential attendees for your next event easier.
You can use your blog to create a place to talk about the details of your event, announce performers and can be used as a place to offer more insight into the history of your event.
7% of businesses have acquired a customer through their company blog
Use your event blog to show people what you have to offer. Your blog gives potential attendees a strong idea of what your event is about and who the organisers are. Make sure the tone of your blog is the correct representation of your event.
Blogging and branding go hand-in-hand. Every post you publish to your site builds brand awareness. Make sure your website is kept relevant by regularly updating it with interesting content. Make sure that the content that you are writing reflects the character of the event and is of interest to the attendees that you are promoting to. A blog with no focus will not attract readers.
Companies that blog get 55% more web traffic and 70% more leads
Writing an event blog will allow you to include keywords that your target audience will search for and find in your website. Keywords are an essential part of Search Engine Optimisiation (SEO) which can lead to increased website traffic. Google search gives preference to recently updated, original content that is relevant both in keyword and geographic area to the search performed.
A recent survey by HubSpot has shown that companies who write a blog get 55% more website traffic and 70% more leads. In addition, 57% of companies obtained a customer through their blog.
Through writing a blog for your event you can gain a valuable insight into your audience and how they are using your site. Blog analytics allow you to track readers click-through-rates, monitor shares and comments and what time of the day or day of the week is most popular on your website.
The most important part of keeping your event going is to regularly put out interesting content and a blog is one of the most critical ways to do this. Continue to blog after your event has ended, this will help hold on to the customers that you already have and will help brand your event until the next event takes place.
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