Blogging for Business

How Effective Blogging can help your Business


There is a debate as to whether blogging in business is relevant in today’s social media heavy world. Likewise with SEO, is it dying out or are people being somewhat ignorant? The two actually work well in tandem. Blogs increase your SEO. Fresh content is still a key to beating out your competitors in the search engine results page. Having your blog embedded in your website and use effective keywords, without keyword stuffing, can help your SEO and page rank in Google. Having a blog makes your business more visible in the digital world.

Blogging is important for:

  • Driving traffic to your website. Your blog gives you the opportunity to create relevant content for your customers. Use this as a marketing tactic to drive traffic back to your website.
  • Position your brand as the industry leader. Well written articles demonstrate your company as an industry leader. By posting topics which resonate with your market and show your knowledge, you are marketing your skills for your business, service or product too.
  • Develop customer relations. Blogs provide another source to deepen the connection with your customer. By connecting directly on your website, your clients are able to get to know your business or product from the comfort of your online home base.

To ensure your business blog receives traffic and is shared, install plugins allowing retweets, shares etc. Make it easy for your readers to interact with and share your posts. Share the link on your own social media pages so that people can quickly share or retweet without having to go through too many steps. Don’t be afraid to self promote your blog. Gather subscriber names and emails and send out a monthly newsletter with a recap of blog posts you’ve written. Knowing your topic and knowing it well is what makes for content that can’t be replicated elsewhere and that readers will feel is worthy of sharing.

According to Hubspot, 46% of people reading blogs more than once a day and a rapidly increasing global population of blog readers, content marketing efforts are more valuable than ever. Firstly, determine your target audience, define your voice, and dive right in, because solid blogging can further the success of your business. 78% of consumers believe that organisations providing custom content, such as blogs, are interested in building good relationships.

Although there are numerous web-publishing services out there, there’s no denying WordPress, Tumblr, and Blogger are the three most popular given their wide-reaching acceptance and deep integration on the web. So which do you choose? Each blog is custom-tailored for a different user and audience, so it’s really personal choice or which best suits your business. WordPress is best suited for professional users who want to outfit their blog with upgrades and plugins, Tumblr finds grounding in quick, community-driven posts usually lined with images. And Blogger walks the middle ground between the two with a sheer level of simplicity and easy-to-use design anyone can master.

Include calls to action (CTAs). They’re important because they can help direct readers to other relevant information, encourage your audience to move further along the sales process, and ultimately increase conversion rates. Be sure to include relevant CTAs in every post so it’s easy for your audience to move from one piece of content to the next relevant piece.

With each blog post, ask yourself this question: if this post was the only thing influencing a potential buyer’s decision to choose my company, would I want them to read it? If the answer is no, then you need to make improvements.

Adding links to your website through a blog is a great way to drive traffic. However, if they are not relevant or are broken links then this will lead to a high bounce rate. There will be people who may come to your site to read a specific blog post and then leave. This is still traffic to your site and means that your content is worth reading. The other side to it is people who’ve read your blog post and might then read another blog or take a further nose around your site and what you do which might then generate a lead. At this point we’ve turned a blog into revenue.

B2C – Get the most from Blogging

The Globe & Mail – Beef up your Business Blog